Pre-course orientation
- One to One session with Christian over Zoom to discuss plan and prerequisites
Introduction to WordPress
- WordPress orientation – get logged in and find your way around
- Best practise Setup – prevent issues further down the line
- Pages and Posts – understand the building blocks of WordPress
- Menus – understand and setup website navigation
WordPress Admin basics
- WordPress Themes
- WordPress Plugins
- Introduction to our curated list of plugins
- Maintaining your WordPress installation
- Website Security
Introduction to WooCommerce
- WooCommerce Setup
- Product management
- Payment Gateways
- Shipping matrices
- Customer Emails
Populating with Content
- Building your site map
- The pages your site needs to operate well
- The pages your site must have to ensure sales
- The compliance bits – How not to fall foul of the internet police
Web Design
- Introduction to the WordPress design tools
- Wireframing
- Global Elements
- Home page design
- Product page design
- Category and landing page design
Introduction to Web Marketing
- Pay per Click
- Organic SEO
- Google Services – Google Analytics, Search Console, merchants
- Mailing List
- Coupons
Launching your Webshop
- Pressing Go!
- Processing your orders
This course takes a “content first” approach setting a firm foundation for your design